Industry
Rewards & loyalty
Country
United States
Licenses
350
Go-live
August 2023
The challenge
What they came to us with
A multi-channel revenue model — direct, Agile, media, upsells — with no unified attribution system, where manual reconciliation created billing errors.
Revenue actualization and recognition were reviewed and controlled manually by individual reps.
No automated outbound motion or AI-assisted nurturing existed for the SMB segment.
Data was fragmented across NetSuite, Mission Control, Orbit, and Outreach with no source of truth.
Our approach
How the work was sequenced
Phase 01
Become the RevOps function
Skydog became Fetch's fully managed Salesforce RevOps partner, leading all platform development and roadmap.
Phase 02
Attribution that ties out
Built a revenue attribution model that recognizes revenue by product by month for accurate reporting in Salesforce.
Phase 03
Agentforce for outbound
Deployed Agentforce for BDR automation, personalizing outreach off Fetch's internal GPT.
Phase 04
Connect the stack
Created data pipelines and integrations between Salesforce and NetSuite, Orbit, Outreach, and others.
The results
What changed
Raised
A scaled consumer platform with complex go-to-market.
Monthly users
Millions of shoppers connected to brands.
Internal RevOps team members
Skydog runs the platform end to end.
What's next
Expanding agent-driven outreach and deepening revenue recognition reporting across product lines.
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