Success stories

    Cerberus

    How Cerberus transformed investor relations on Salesforce

    Industry

    Asset management

    Country

    United States

    Licenses

    181

    Go-live

    April 2025

    The challenge

    What they came to us with

    Investor data, fund performance, and LP contacts were siloed across disconnected systems with no unified CRM.

    Large-scale investor events — including the annual Miami conference — were managed outside Salesforce with no attendee-to-CRM link.

    There was no automated way to generate investor tearsheets, leaving relationship intelligence underused.

    Our approach

    How the work was sequenced

    Phase 01

    Unify the org

    Connected fundraising, IR, and CBF teams around fund groups, LP contact records, and meeting activity tracking.

    Phase 02

    Automate compliance

    Replaced a recurring manual compliance reporting process with automation.

    Phase 03

    Event lifecycle in the CRM

    Integrated Cvent for registration types, breakout sessions, hotel assignments, and badge printing — all synced to Salesforce.

    Phase 04

    AI tearsheets and security

    Deployed AI to generate investor tearsheets from live Salesforce data, plus account sharing lockdown between business units, a security audit, and OAuth governance.

    The results

    What changed

    $75B+

    AUM

    Across private equity, credit, and real estate.

    3+ years

    Working with Skydog

    A partnership that keeps expanding across teams.

    66

    Portfolio companies

    Relationship intelligence in one investor platform.

    What's next

    Extending AI-generated reporting and event intelligence across additional business units.

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